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Privacy Policy

This Privacy Policy describes how backholder.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

COLLECTING PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

DEVICE INFORMATION

Examples of Personal Information collected: the version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Disclosure for a business purpose: shared with our processor WooCommerce.

    ORDER INFORMATION

    Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

    Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

    Source of collection: collected from you.

    Disclosure for a business purpose: shared with our processor WooCommerce.

      CUSTOMER SUPPORT INFORMATION

      Examples of Personal Information collected: [SPECIFIC INFORMATION COLLECTED FOR CUSTOMER SUPPORT]

      Purpose of collection: to provide customer support.

      Source of collection: collected from you.

      Disclosure for a business purpose: [VENDORS USED FOR CUSTOMER SUPPORT]

      MINORS

      The Site is not intended for individuals under the age of [INSERT AGE]. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

      SHARING PERSONAL INFORMATION

      We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example, we use WooCommerce to power our online store. You can read more about how WooCommerce uses your Personal Information here: https://woo.com/document/marketplace-privacy/.

      We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

      BEHAVIOURAL ADVERTISING

      As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

      You can opt-out of targeted advertising by using the following links:


      Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

      USING PERSONAL INFORMATION

      We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

      LAWFUL BASIS

      Under the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

      • Your consent;
      • The performance of the contract between you and the Site;
      • Compliance with our legal obligations;
      • To protect your vital interests;
      • To perform a task carried out in the public interest;
      • For our legitimate interests, which do not override your fundamental rights and freedoms.

      RETENTION

      When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

      AUTOMATIC DECISION-MAKING

      If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

      We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor WooCommerce uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

      SELLING PERSONAL INFORMATION

      Our Site DOES NOT sell Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

      YOUR RIGHTS

      If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us.

      Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see WooCommerce’s GDPR Whitepaper: https://woo.com/gdpr/.

      CCPA

      If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us.

      COOKIES

      A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use several different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.

      We use the following cookies to optimize your experience on our Site and to provide our services.

      NAME FUNCTION
      wp_woocommerce_session_ Contains a unique code for each customer to manage session data.
      woocommerce_cart_hash Stores an encoded string representing the contents of the WooCommerce shopping cart.
      woocommerce_items_in_cart Records if there are any items in the WooCommerce shopping cart.
      woocommerce_checkout Used during the checkout process to remember session values.
      wp-saving-post Used to track auto-saving of post in editor.
      wp-setting-time- Used to customize view of admin interface, and possibly the main site interface.
      wordpress_logged_in_ Indicates when you’re logged in, and who you are, for most interface use.
      wordpress_sec_ Used to provide protection against hackers, store account details.
      wordpress_test_cookie Used to check if the cookies are enabled on the browser to provide appropriate user experience to the users.
      wp-settings-{time}-[UID] Used to customize the view of your admin interface and the front-end of the website.

      REPORTING AND ANALYTICS

      NAME

      FUNCTION

      woocommerce_cart_hash

      Helps WooCommerce determine when cart contents/data changes.

      woocommerce_items_in_cart

      Helps WooCommerce determine when cart contents/data changes.

      wp_woocommerce_session_

      Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer.

      woocommerce_recently_viewed

      Powers the Recent Viewed Products widget.

      store_notice[notice id]

      Allows customers to dismiss the Store Notice.

      woocommerce_snooze_suggestions__[suggestion]

      Allows dashboard users to dismiss Marketplace suggestions, if enabled.

      woocommerce_dismissed_suggestions__[context]

      Count of dismissed Marketplace suggestions, if enabled.

      tk_ai

      Stores a randomly-generated anonymous ID. This is only used within the dashboard (/wp-admin) area and is used for usage tracking, if enabled.

      The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

      You can control and manage cookies in various ways. Removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

      Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. More information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through sites such as www.allaboutcookies.org.

      Additionally, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

      DO NOT TRACK

      Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

      CHANGES

      We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

      CONTACT

      For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at customer@backholder.com.

      Last updated: [11-01-2023]

      If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority.

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